A participatory creative project to surface the norms that we live by.

365 days. 365 norms.

One at a time.

/ 365

NORMS DROPPED

/ 365

NORMS DROPPED

50 norms dropped so far

Next NORMs begin to drop during Autumn 2026.

Also on instagram → @norm.drop

NO.
026
Small talk - it is polite to ask people about their weekend, holidays etc first before diving deep into your real questions.
Anonymous
NO.
025
Sitting in a pub reading a book and wanting to be left alone.
People tend to start talking to me while I’m reading in my local pub, just because they know me. Or despite knowing me. There is a pressure to be social.
55-64
Male
Sweden
NO.
024
That whenever I can, I must help animals, nature or a person who needs it.
Under 18
Non-binary
Sweden
NO.
023
Striking up a conversation with strangers e.g. on the train or in a shop.
Katrina
45-54
Sweden
NO.
022
I find it hard to give undivided attention during a conversation.
I find it hard to give undivided attention during a conversation particularly if I'm interrupted whilst working. I cannot just stand/sit there and listen as I feel like it's my time being wasted so I will start tidying up, or continue working (typing) ... it actually makes me a better listener and more engaged!
45-54
Female
United Kingdom
NO.
021
What do you find yourself doing because you 'should' do it? - this I feel i should act a certain way when in meetings where I do not understand the concept and feel stupid if I voice something so tend to agree that what is being said must be correct, or the right direction to be going in
Kelley
45-54
United Kingdom
NO.
020
Walking with bare feet in my garden and connecting with Mother Earth at every opportunity, and feeding / watering all of the birds and animals who visit our garden before sunset ready for sunrise ….otherwise I feel off balance and worried they haven’t been fed and watered!
If I don’t feed and water our garden visitors I worry, when I am away I leave food and instructions for my family and will always check-in that this has been done. If my feet don’t connect with Mother Earth I also feel unbalanced, my daily grounding exercise regardless of weather.
Anonymous
NO.
019
I clear up my table before settling down to do work.
My head is filled with ideas and it’s easier to connect to them when I don’t have the mess around me. This takes me off from my hyper focus.
Anonymous
NO.
018
Not being able to get any work done or relax until a space is totally tidy and organised.
Anonymous
NO.
017
Not wanting to make small talk or fill gaps in conversation.
I prefer to talk about deeper issues around how I experience life if anything. I actually don't find the weather that interesting.
35-44
Middle Eastern / North African
Male
United Kingdom
NO.
016
I tend to rush doing something on time so I can get on to the next thing and then rush that to get to the next thing…reparat
It’s very annoying and the only way to stop is to stop.
Nobby
55-64
White / of European descent
Male
United Kingdom
NO.
015
My perception of time is non-linear.
For me time is like floating on a lake rather than being carried down a stream. Everything is within equal reach. Past, present & future.
Tom
United Kingdom
ADHD

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Also on instagram → @norm.drop