A participatory creative project to surface the norms that we live by.

365 days. 365 norms.

One at a time.

/ 365

NORMS DROPPED

/ 365

NORMS DROPPED

norms DROPPED here, one by one

Next NORMs begin to drop on 20th July 2026.

Also on instagram → @norm.drop

NO.
011
Feeling happiest when I have completely unscheduled time, with no plans or responsibilities and am absolutely alone.
When I say 'absolutely alone', I mean that there is no one else in the same house / apartment. If there is someone else around, even if they are in a different room, it's not the same.
Katie
45-54
White / of European descent
Female
United Kingdom
Autism
NO.
010
When meeting someone, friend or stranger, I want to know how you REALLY are, and to tell you how I REALLY am.
I'm allergic to small talk and to meaningless linguistic shortcuts that seem to exist societally to prevent us interacting on a deep and/or emotional level. Especially men.
Jez
45-54
White / of European descent
Male
United Kingdom
Autism, Sensory processing differences
NO.
009
My fingers and/or my toes are more often than not, moving or tapping along to a rhythm that I am subconsciously picking up on, in the environment I am in.
If I become aware I’m doing it, I try to work out where the rhythm is coming from. It could be the fridge humming or even my own heartbeat. Does that make any sense?
Sophie
55-64
White / of European descent
Autism, ADHD
NO.
008
I am a champion people pleaser, often feeling guilty that time doesn’t let me please everyone.
I’m a half glass full sort of human. Full of ideas and trying to be liked. I hate conflict and find it difficult to say no. Sometimes that takes more energy than I have to sustain.
Jon
45-54
White / of European descent
Male
United Kingdom
NO.
007
Finding fixed point as hard, plans, professions, people - I see them as moving - to make it up as I go - people see that as undefined and if internalised that I need to have a plan or explanation for everything before starting.
It wraps up intuition - it’s where I am best - but it also comes from sleepwalking and having issues arrive - mental health and off the path career - I blamed myself for not asking morning of my interests and knowing myself - until later in life - sleep waking and asking others to make decisions - but actually it’s time to rely and trust that intuition git wing it more as I do know myself and plan in my own realtime way.
Peter
35-44
White / of European descent
Male
United Kingdom
AuDHD, Dyslexia, OCD
NO.
006
Opening a conversation with small talk about the weather (or some other relatable recent event), even though I DESPISE small talk about the weather.
I think I have this habit because it's such a safe and universal way to break the ice and (re)establish a warm relational bond before "getting into it." But still. It drives me crazy.
Ethan
35-44
White / of European descent
Male
United States
ADHD
NO.
005
When everybody is hugging goodbye I’m usually backing off waving.
Ben
35-44
White / of European descent
Male
United Kingdom
NO.
004
Immediately taking off my socks the minute I get home, my feet always feel trapped!
Lianna
35-44
United Kingdom
NO.
003
Accepting gifts that I don't need and/or want to avoid being rude to the person offering it.
Capitalist holidays translate into people showing their love with "things" and I often find myself explaining at great lengths why I don't want to receive or give gifts around these occasions.
Ale
45-54
Latin American / Hispanic
Female
Canada
NO.
002
I've conditioned myself to be as low maintenance as possible because that's what society deems attractive.
In friendships, relationships and in work settings being 'chilled out and relaxed' is must easier for others to handle. Trained myself to hide my neurosis' to the extent I don't know what they are any more.
45-54
Female
United Kingdom
NO.
001
Not to make others feel uncomfortable while I express my natural self.
The way I dress, eat, act, talk well even the way I walk. It all evokes a responds. And second guessing which ones makes people around me feel comfortable is a daily guide of mine. At its most positive it encourages me to be a better person, neighbour, a more inclusive citizen.
Karsten
45-54
White / of European descent
Male
NO.
???
NO.
???

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Also on instagram → @norm.drop