A participatory creative project to surface the norms that we live by.

365 days. 365 norms.

One at a time.

/ 365

NORMS DROPPED

/ 365

NORMS DROPPED

50 norms dropped so far

Next NORMs begin to drop during Autumn 2026.

Also on instagram → @norm.drop

NO.
038
I can’t leave or work from home unless everything is in its place. I need order and tidiness to be able to sit and work.
Kirsten
45-54
White / of European descent
Female
United Kingdom
OCD, ADHD
NO.
037
Waking up naturally at 4:30 am, ready (and even a little excited) to get to work.
Michele
35-44
White / of European descent
Female
Netherlands
NO.
036
I don't like how beds are always next to walls. I like to hang off the end so often sleep the wrong way round in bed.
45-54
White / of European descent
Male
United Kingdom
Dyslexia, ADHD
NO.
035
Breathing slowly and deeply, being in my body more than my mind and realising the mind and body are one.
It’s so obvious in a way but easy to forget.
Michael
55-64
White / of European descent
Male
France
NO.
034
When doing anything, I should do it properly.
If I don't do something properly, then people who are affected by it may suffer to some extent or simply be inconvenienced. It feels selfish and also stressful and embarrassing.
Mallorie
45-54
White / of European descent
Female
Denmark
NO.
033
Overthinking and over analysing
I will take in lots of detail of my environment, the people in it and how that makes me feel, and what people say or do and what that could mean. I often feel three steps ahead of everyone else, anticipating different situations and outcomes. It’s very emotionally and mentally draining at times, but I can’t seem to help it!
Becky
35-44
White / of European descent
Female
United Kingdom
Autism, OCD, Dyscalculia
NO.
032
When I co-facilitate a group with another coach, we introduce ourselves through our relationship.
The current professional norm is that you, the coach or facilitator in the room, are the expert. So it's very common for both coaches to introduce themselves by sharing their experience, their roles, CVs and name-drops. My co-facilitator norm is to let the relationship and presence lead - so we are in service of co-creation with the room and enable a deeper experience to unfold.
Martina
45-54
White / of European descent
Female
Denmark
NO.
031
OCD with numbers is a daily Norm for me. It's been with me for years but mutates - for example, steps crossing the road have to be a good number, but recently that number has to also be a good number when added to the day of the week (Monday = 1 etc). There's more layers been added since but let's not go there today.
Stromanonga
45-54
Male
United Kingdom
NO.
030
In social situations, I make sure I'm seen by everyone; then, I leave without a word.
45-54
Male
South Africa
Autism, ADHD, OCD
NO.
029
When I am at work I feel I have to tone down the real me. I struggle to say what I want to say and worry about being judged
Anonymous
NO.
028
Getting up from dinner table mid meal to stretch
Parkinsons makes me stiff I sit still too long
Graeme
55-64
United Kingdom
NO.
027
Not driving feels completely normal to me but it’s taken me a long time to get there.
I don’t drive. But I used to actively avoid being in situations where people would offer me a lift simply because I felt they thought it was not normal. It’s a little thing but not one I normally share. I feel I have to explain why
55-64
Female
United Kingdom

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Also on instagram → @norm.drop