A participatory creative project to surface the norms that we live by.

365 days. 365 norms.

One at a time.

/ 365

NORMS DROPPED

/ 365

NORMS DROPPED

norms DROPPED here, one by one

Next NORMs begin to drop on 20th July 2026.

Also on instagram → @norm.drop

NO.
035
Breathing slowly and deeply, being in my body more than my mind and realising the mind and body are one.
It’s so obvious in a way but easy to forget.
Michael
55-64
White / of European descent
Male
France
NO.
034
When doing anything, I should do it properly.
If I don't do something properly, then people who are affected by it may suffer to some extent or simply be inconvenienced. It feels selfish and also stressful and embarrassing.
Mallorie
45-54
White / of European descent
Female
Denmark
NO.
033
Overthinking and over analysing
I will take in lots of detail of my environment, the people in it and how that makes me feel, and what people say or do and what that could mean. I often feel three steps ahead of everyone else, anticipating different situations and outcomes. It’s very emotionally and mentally draining at times, but I can’t seem to help it!
Becky
35-44
White / of European descent
Female
United Kingdom
Autism, OCD, Dyscalculia
NO.
032
When I co-facilitate a group with another coach, we introduce ourselves through our relationship.
The current professional norm is that you, the coach or facilitator in the room, are the expert. So it's very common for both coaches to introduce themselves by sharing their experience, their roles, CVs and name-drops. My co-facilitator norm is to let the relationship and presence lead - so we are in service of co-creation with the room and enable a deeper experience to unfold.
Martina
45-54
White / of European descent
Female
Denmark
NO.
031
OCD with numbers is a daily Norm for me. It's been with me for years but mutates - for example, steps crossing the road have to be a good number, but recently that number has to also be a good number when added to the day of the week (Monday = 1 etc). There's more layers been added since but let's not go there today.
Stromanonga
45-54
Male
United Kingdom
NO.
030
In social situations, I make sure I'm seen by everyone; then, I leave without a word.
45-54
Male
South Africa
Autism, ADHD, OCD
NO.
029
When I am at work I feel I have to tone down the real me. I struggle to say what I want to say and worry about being judged
Anonymous
NO.
028
Getting up from dinner table mid meal to stretch
Parkinsons makes me stiff I sit still too long
Graeme
55-64
United Kingdom
NO.
027
Not driving feels completely normal to me but it’s taken me a long time to get there.
I don’t drive. But I used to actively avoid being in situations where people would offer me a lift simply because I felt they thought it was not normal. It’s a little thing but not one I normally share. I feel I have to explain why
55-64
Female
United Kingdom
NO.
026
Small talk - it is polite to ask people about their weekend, holidays etc first before diving deep into your real questions.
Anonymous
NO.
025
Sitting in a pub reading a book and wanting to be left alone.
People tend to start talking to me while I’m reading in my local pub, just because they know me. Or despite knowing me. There is a pressure to be social.
55-64
Male
Sweden
NO.
024
That whenever I can, I must help animals, nature or a person who needs it.
Under 18
Non-binary
Sweden

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Also on instagram → @norm.drop