A participatory creative project to surface the norms that we live by.

365 days. 365 norms.

One at a time.

/ 365

NORMS DROPPED

/ 365

NORMS DROPPED

50 norms dropped so far

Next NORMs begin to drop from mid September 2026.

Also on instagram → @norm.drop

NO.
050
I've learned that I sense and experience the big picture and the fine detail all at once – and always crave more depth, more creativity, and more congruence. But communicating that – and pushing that ‘ocean’ through a narrow ‘straw’ of coherent words – can take SO much out of me.
I can't help following the threads, swimming in the complexity, and imagining. It feels creative, alive, almost fractal-like. But distilling things down is a fragile activity, and I can struggle to hold and express all the nuances that feel important. Maybe it’s here that my (autistic) need for coherence confronts my relentless (ADHD) capacity to imagine – and my ‘Everything, Everywhere, All At Once’ sometimes falls down like a house of cards. I think that’s why I identify with Björk’s words about music and sound, that it ‘doesn't ask questions, you don't have to explain yourself.’ And why her 'ocean through a straw' metaphor connects so deeply with me.
Ben
45-54
White / of European descent
Male
United Kingdom
Autism, ADHD, AuDHD
NO.
049
I over think, I need it to be perfect!
35-44
White / of European descent
Male
United Kingdom
NO.
048
I’m just an introvert so I get energy from being by myself or small groups.
I have grown up to unconsciously measure everyone’s energy, mood, vibe, are they “safe”, do I need to take care of people or be careful of people? The larger the room, the more energy this costs me, the more overstimulated I get and more tired I become, intensifying my feeling of anxiety and feeling unsafe. Although there’s definitely a part introversion in this, I’ve also come to learn that part of that energy drain comes from how safe I’m feeling.
David
45-54
Male
NO.
047
In public spaces I need to sit by a wall/solid surface, and preferably in a corner, so I feel protected. If I could, I would eat on the floor in public spaces.
I feel the energy of the room around me from all directions. I have a sense of dread if there is movement and activity behind me in public spaces. So wherever I am, I need to find a place to sit with a backrest. In restaurants/cafes floating tables are a big no. I've tried it, but my body goes into flight or fight. At home, I eat most of my meals on the floor (preferably on a soft texture), even though I have tables. I wish there were more restaurants with floor seating in Europe.
lili
25-34
White / of European descent
Female
NO.
046
I trust the quiet conversation between my intuition and something bigger than myself.
In the woods, by the sea and on the hills, I find a quiet conversation that asks nothing of me except that I listen. I don't hear words, but I feel an energy that is ancient, patient and deeply reassuring. It reminds me that I belong to something much older than human history and much bigger than myself. This brings great comfort to me. Much of my life is spent being practical, polished and constantly adapting to the many roles I hold. Nature is where I put those roles down. This is where I feel normal.
Emma
35-44
Female
United Kingdom
NO.
045
When someone asks me how I feel, I freeze and get stuck wondering what the ‘right’ answer is.
I can’t connect with how I actually feel in that moment of being asked directly, I’m just thinking about what they expect to hear and scrambling to find the words. Why are they asking me that, what do they see? What’s the correct answer? What even are the right words beyond “good” or “bad”?
P
25-34
White / of European descent
Female
United Kingdom
Autism, OCD
NO.
044
The first thing I do when I get home is take off my bra.
The search for freedom and to be unrestricted is real.
Whitney
45-54
White / of European descent
Female
United States
NO.
043
I always eat rice with a fork & spoon.
I picked it’s up from living in Thailand at 19. I find it distressing to use a knife & fork to eat rice, so I always ask for a spoon. Even if it seems odd.
Julia
45-54
United Kingdom
NO.
042
I cross my two fingers on both hands and kiss them individually before a stressful event (such as before a photoshoot or presentation). It keeps me grounded and it’s my way of cheering myself on and wishing myself luck.
It helps me to get out of my head and into my body before a photoshoot. It’s a ritual that reaffirms my capabilities and reassures me that all will be well.
Alex
45-54
White / of European descent
Male
United Kingdom
ADHD
NO.
041
I struggle everyday to be who I really am. I surrender to the anxiety of standing out through lack of confidence, and fail to back myself. Doubt and negative memories of past failures haunt me.
Lack of energy is the biggest thing that underlines of all my issues. I try to eat well, but often end up eating crap to combat the tiredness and negative feelings.
Simon
45-54
White / of European descent
Male
United Kingdom
Dyslexia, AuDHD, ADHD, Autism
NO.
040
I have a tendency to overshare, wear my heart on my sleeve & trust freely.
I'll happily fill a silence, but don't like crowds.
Dave
45-54
White / of European descent
Male
NO.
039
I’m very direct and honest when I communicate, it takes a lot of energy to soften my tone and figure out how others need me to be.
Sometimes (often), I feel like my voice & way of being/thinking is not acceptable or desired. People seem to get irritated when I talk about the things I feel most passionate about. I’m late diagnosed autistic, and have been heavily masking which has caused issues with my mental health. Over the years, my sense of self has been chipped away as a result.
Julia
45-54
Autism, ADHD, Dyspraxia

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Also on instagram → @norm.drop